Go Addressable

smart TV households

Addressable TV advertising trends up, 53% consider it ‘must-buy’

Among those not currently using addressable TV, 64% said they plan to start in 2025.

Bevin Fletcher Nov 20, 2024 7:00am

smart Tv data

Advertisers plan to up addressable TV spend in 2024, survey says

Nov 29, 2023 12:15pm

smart TV and remote getty images

Paramount joins Go Addressable, group becomes industry trade org

Nov 27, 2023 12:00pm