Hub Entertainment Research

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Netflix is the default starting platform when customers turn on their TVs

As a first choice, more traditional “live TV” options (MVPD, virtual MVPD and over-the-air antenna viewing) slipped from 43% to 32% over the 2020 to 2025 timeframe.

Daniel Frankel Sep 16, 2025 10:25am

Streaming churn season looms as NFL kicks off

Aug 13, 2025 9:32am

Streaming research roundup: Antenna, Hub and Looper

Jul 15, 2025 12:46pm

Roku, Amazon see biggest gains for consumers’ most-used smart TV

Jul 2, 2025 9:00am

70% of consumers want centrally managed video bundles - Hub

May 19, 2025 9:55am

Roku still controls most US streaming OS, Hub survey says

Apr 16, 2025 10:52am