Hub Entertainment Research

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Content

Streaming churn season looms as NFL kicks off

Samsung Ads finds 65% of signups for top streamers that showcase live NFL games end up churning at the end of the season.

Daniel Frankel Aug 13, 2025 9:32am

smart TV streaming research

Streaming research roundup: Antenna, Hub and Looper

Jul 15, 2025 12:46pm

smart tv heart midjourney

Roku, Amazon see biggest gains for consumers’ most-used smart TV

Jul 2, 2025 9:00am

smart TV wall content differentiation

70% of consumers want centrally managed video bundles - Hub

May 19, 2025 9:55am

smart TV households

Roku still controls most US streaming OS, Hub survey says

Apr 16, 2025 10:52am

smart TV wall content differentiation

SVODs struggle with brand differentiation

Mar 19, 2025 8:30am