IAB Tech Lab

row of smart TVs midjourney

IAB Tech Lab releases standards for six CTV ad formats

A public comment period will be open until January 31, 2026.

Bevin Fletcher Dec 11, 2025 8:30am

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TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

Nov 20, 2025 4:34pm

Disney Brightline advergaming ad format

IAB Tech Lab introduces initiative to standardize CTV ad formats

Oct 22, 2024 12:18pm