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IAB Tech Lab

AI data TV machinery
Advertising

Agentic AI comes into play for CTV ad planning, buying

This week saw multiple announcements around AI agents for ad buying and selling, including NBCU, IAB Tech Lab, PubMatic and more.
Bevin Fletcher Jan 9, 2026 12:22pm
QR codes remote control smart TV interactivity

Special Report: The rise of interactive CTV ad formats

Dec 31, 2025 3:10pm
smart tv door opening front door

NBCU opens Peacock’s front door to brands with Arrival ad format

Dec 17, 2025 11:00am
row of smart TVs midjourney

IAB Tech Lab releases standards for six CTV ad formats

Dec 11, 2025 8:30am
person holding remote control smart TV screen

TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

Nov 20, 2025 4:34pm
Disney Brightline advergaming ad format

IAB Tech Lab introduces initiative to standardize CTV ad formats

Oct 22, 2024 12:18pm

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