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Subscribe
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IAB Tech Lab
Advertising
Amid complexity, IAB Tech Lab forms programmatic council
Although programmatic grew quickly, governance around how it should operate hasn't kept pace with the scale and complexity, IAB Tech Lab says.
Bevin Fletcher
Apr 22, 2026 12:48pm
Agentic AI comes into play for CTV ad planning, buying
Jan 9, 2026 12:22pm
Special Report: The rise of interactive CTV ad formats
Dec 31, 2025 3:10pm
NBCU opens Peacock’s front door to brands with Arrival ad format
Dec 17, 2025 11:00am
IAB Tech Lab releases standards for six CTV ad formats
Dec 11, 2025 8:30am
TripleLift expands programmatic CTV Pause Ads with Plex, Xumo
Nov 20, 2025 4:34pm
