identity solutions

smart tv midjourney

OpenAP aims to unify siloed ID data for streaming, TV ads

OpenAP debuted Open Identity, an interoperable, federated ID data sharing framework for publishers, advertisers and third-party data providers.

Bevin Fletcher Apr 15, 2025 1:12pm

explorer TV measurement

Media's next measurement need and challenge: content

Jan 13, 2025 9:40am

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am

Week in Review TVREV

Wolk’s Week in Review: Fall Preview

Aug 30, 2024 10:55am

smart Tv data

Disney integrates with Mercado DSP ahead of Disney+ LATAM launch

Jun 24, 2024 1:13pm

identity digital identity getty images

LG adopts UID2 in partnership with The Trade Desk

May 9, 2024 12:54pm