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Media's next measurement need and challenge: content

Content has largely gone neglected in the measurement space. CIMM's Jon Watts weighed in on the group's recent strategic review of the landscape.

Bevin Fletcher Jan 13, 2025 9:40am

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am

Week in Review TVREV

Wolk’s Week in Review: Fall Preview

Aug 30, 2024 10:55am

smart Tv data

Disney integrates with Mercado DSP ahead of Disney+ LATAM launch

Jun 24, 2024 1:13pm

identity digital identity getty images

LG adopts UID2 in partnership with The Trade Desk

May 9, 2024 12:54pm

Google NewFront

Google to open source PAIR identity tool with IAB Tech Lab

Apr 29, 2024 2:10pm