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Advertising

NBCU, Walmart expand shoppable elements on NBC, Peacock

For the first time Walmart Connect retail media shopper data will be used for linear TV to provide closed-loop sales attribution.
Bevin Fletcher Nov 27, 2024 10:48am
NBCU Paris Olympics

Lee: Accessibility, interactivity break ground at 2024 Olympics

Sep 23, 2024 3:00pm
topic report
StreamTV Show 2024

Tidbits and takeaways from the StreamTV Show 2024

Aug 5, 2024 10:00am
StreamTV Show 2024

Interactive CTV ad interest ramps, QR codes not so hot

Jul 1, 2024 3:15pm
Disney Brightline advergaming ad format

BrightLine, KERV power interactive, shoppable CTV ads for Disney

Jun 13, 2024 3:58pm
Shopsense Tastemade Kitchen Glow Up

Shopsense AI powers shoppable TV experiences for Tastemade

Jun 3, 2024 11:45am

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