interactivity

people around a TV holding remotes engaged gaming

Samsung’s push to gamify the CTV ad experience with GameBreaks

Samsung aims to up the engagement of CTV ad breaks and give brands customizable and repeatable interactive ad options that deliver mid-funnel results.

Bevin Fletcher Jul 23, 2025 9:00am

TV Upfronts 2025: Themes and Takeaways

Jul 16, 2025 9:00am

As video drifts, FAST rides along: Grebb

Jul 7, 2025 10:12am

young people watching basketball on a smart tv mobile device

Interactivity, personalization can boost live sports streaming

Jun 23, 2025 10:30am

DAZN CRO Walker Jacobs talks US push with FIFA Club World Cup

Jun 9, 2025 8:00am

Canela’s in-app streaming rewards program shows early promise

May 14, 2025 5:38pm