interactivity

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Netflix to ramp investment ‘judiciously’ on games, interactivity

Netflix wants to leverage interactivity in games and live content tied to its own IP to play off each other and drive engagement for both.

Bevin Fletcher Oct 21, 2025 7:32pm

football dollar sign money smart TV

NFL scores big for advertising

Sep 2, 2025 9:00am

people around a TV holding remotes engaged gaming

Samsung’s push to gamify the CTV ad experience with GameBreaks

Jul 23, 2025 9:00am

smart tv dollar signs monetization

TV Upfronts 2025: Themes and Takeaways

Jul 16, 2025 9:00am

racecar driving high speed

As video drifts, FAST rides along: Grebb

Jul 7, 2025 10:12am

young people watching basketball on a smart tv mobile device

Interactivity, personalization can boost live sports streaming

Jun 23, 2025 10:30am