interactivity

people around a TV holding remotes engaged gaming

Content

Netflix TV party games see ‘strong uptake’ in initial rollout

While only available to one-third of subscribers initially, Netflix execs said TV Party Games have seen “really strong uptake” since they debuted.

Bevin Fletcher Jan 21, 2026 5:20pm

QR codes remote control smart TV interactivity

Special Report: The rise of interactive CTV ad formats

Dec 31, 2025 3:10pm

people around a TV holding remotes engaged gaming

Netflix TV party games get ready for holiday test

Nov 20, 2025 11:50pm

person holding remote control smart TV screen

TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

Nov 20, 2025 4:34pm

GameOn Sports Media Summit 2025

As sports media evolves, fan engagement is the name of the game

Nov 13, 2025 3:25pm

Netflix Los Angeles Headquarters

Netflix to ramp investment ‘judiciously’ on games, interactivity

Oct 21, 2025 7:32pm