interactivity

Samsung NewFronts 2026 Jimmy White

Samsung integrates Amazon Ads DSP interactive video ad tech

Samsung marks first external platform partner able to directly integrate remote-enabled interactive video ad tech from the Amazon Ads DSP.

Bevin Fletcher Mar 24, 2026 7:58pm

person with TV remote

Disney, BrightLine level up interactive CTV ad partnership

Feb 3, 2026 1:26pm

people around a TV holding remotes engaged gaming

Netflix TV party games see ‘strong uptake’ in initial rollout

Jan 21, 2026 5:20pm

QR codes remote control smart TV interactivity

Special Report: The rise of interactive CTV ad formats

Dec 31, 2025 3:10pm

people around a TV holding remotes engaged gaming

Netflix TV party games get ready for holiday test

Nov 20, 2025 11:50pm

person holding remote control smart TV screen

TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

Nov 20, 2025 4:34pm