ITVX

Netflix Los Angeles Headquarters

Video

ITV: Mix of ‘firework’ and ‘bonfire’ TV content needed

UK data reveals small audiences for the bulk of SVOD content. ITV described a needed mix of big audience “firework” and long-tail “bonfire” content.

Adrian Pennington Jun 17, 2024 3:06pm

Europe

Ad-supported streaming interest, uptake rises in Europe

May 28, 2024 11:57am

UK CTV screens

Measurement, perceived cost impede UK CTV ad investment

May 22, 2024 12:20am

BritBox BBC Studios

BBC Studios buys out BritBox International SVOD from ITV

Mar 1, 2024 11:22am