live sports

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Disney, BrightLine level up interactive CTV ad partnership

BrightLine’s interactive CTV ad formats are expanding to Disney+, live sports on Fubo, and programmatic availability.

Bevin Fletcher Feb 3, 2026 1:26pm

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Evergent scores strategic investment from the NBA

Jan 14, 2026 9:00am

Low angle view of a football at a yard line with dramatic lighting - stock photo WillardGetty Images

Football season fuels ad-supported TV viewing peak in Q3

Dec 9, 2025 9:00am

Low angle view of a football at a yard line with dramatic lighting - stock photo WillardGetty Images

With ESPN and Fox One launches, vMVPDs down but not out in Q3

Nov 25, 2025 11:28am

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YouTube TV ingests ESPN DTC content under Disney deal

Nov 17, 2025 11:54am

Week in Review TVREV

Wolk: Polling And The Brand Lift Conundrum

Nov 7, 2025 11:22am