Madhive

SMBs: CTV wants you

Efforts have been afoot to take a page out of Big Tech’s playbook and attract a big and largely untapped market of small-to-medium-sized businesses to CTV advertising, including through simplified, self-serve and genAI powered tools.

Bevin Fletcher Apr 7, 2025 10:00am

Madhive selects Samba TV as preferred ACR partner

Oct 2, 2024 9:00am

Frequence debuts ad tools for targeting sports, live streaming

Jul 29, 2024 10:35am

Wolk: Local streaming heats up, Cannes preview

Jun 14, 2024 11:22am

Roku Exchange debuts for more direct programmatic paths

Jun 12, 2024 11:46am

Madhive acquires Frequence, plots digital ad hub for local

Jun 11, 2024 10:48am