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marketing funnel

smart TV CTV marketing funnel
Advertising

Walmart makes SMB CTV advertising push with $1.4B Vibe buy

Walmart is acquiring self-serve CTV advertising platform Vibe.co for a reported $1.4 billion.
Bevin Fletcher Jun 24, 2026 4:44pm
smart tv dollar signs monetization

Amid Upfronts, CTV poised to see more ad investment

May 11, 2026 9:00am
TV set AI eye gold

Viant bolsters AI ad platform with $40M TVision buy

May 6, 2026 9:00am
Samsung NewFronts 2026 Jimmy White

Samsung integrates Amazon Ads DSP interactive video ad tech

Mar 24, 2026 7:58pm
Vizio Newfront 2026

Walmart’s Vizio boasts commerce, content connection at NewFronts

Mar 23, 2026 9:08pm
smart TV wall content differentiation

Disney debuts brand impact metric, genAI for video ad creative

Jan 7, 2026 7:43pm

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