marketing funnel

person holding remote control smart TV screen

TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

The Pause Ad format has gained traction across major CTV publishers and is showing results.

Bevin Fletcher Nov 20, 2025 4:34pm

smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Jul 24, 2025 5:06pm

people around a TV holding remotes engaged gaming

Samsung’s push to gamify the CTV ad experience with GameBreaks

Jul 23, 2025 9:00am