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Advertising
Disney debuts brand impact metric, genAI for video ad creative
Disney aims connect the measurement dots for brands with a new holistic metric, and enable video ad creative versioning via generative video platform.
Bevin Fletcher
Jan 7, 2026 7:43pm
CTV advertising focus turns to outcomes
Jan 6, 2026 4:50pm
Special Report: The rise of interactive CTV ad formats
Dec 31, 2025 3:10pm
NBCU opens Peacock’s front door to brands with Arrival ad format
Dec 17, 2025 11:00am
NBCU debuts real-time contextual ad targeting for live content
Dec 17, 2025 11:00am
TripleLift expands programmatic CTV Pause Ads with Plex, Xumo
Nov 20, 2025 4:34pm
