measurement

Squid Game Season 2 Netflix

Netflix steps up to bat with in-house ad tech ahead of Upfronts

Netflix rolled out in-house ad tech in the US at the start of April and is only in the first stages.

Bevin Fletcher Apr 18, 2025 11:20am

Week in Review TVREV

Wolk: The Calm Before The Storm

Apr 11, 2025 11:10am

finger on TV screen midjourney

SMBs: CTV wants you

Apr 7, 2025 10:00am

court gavel

Nielsen revives patent spat against VideoAmp with new lawsuit

Apr 4, 2025 8:00am

blue candy

Daytime linear marks ad impressions growth, primetime declines

Jun 5, 2023 5:26pm

people watching tv

Viewers more likely to remember TV ads than mobile ads: Comcast

Oct 12, 2022 3:47pm