measurement

Group of people watching TV together co-viewing

Technology

Startup Vuer aims to measure the elusive CTV co-viewing factor

Vuer taps into TV Bluetooth signals to detect nearby consenting mobile devices and better count co-viewing for CTV.

Bevin Fletcher Sep 21, 2026 3:05pm

Week in Review TVREV

Wolk: YouTube Measurement Follies, Theaters Pro Paramount-WBD

Aug 21, 2026 12:25pm

Week in Review TVREV

Wolk’s Week in Review: Feudal Media Shows Up Big Time In Cannes

Jun 26, 2026 12:46pm

smart tv dollar signs monetization

Amid Upfronts, CTV poised to see more ad investment

May 11, 2026 9:00am

TV set AI eye gold

Viant bolsters AI ad platform with $40M TVision buy

May 6, 2026 9:00am

crystal ball TV midjourney

CIMM panel ponders programmatic TV advertising in 2030

Apr 2, 2026 5:26pm