measurement

smart tv dollar signs monetization

Amid Upfronts, CTV poised to see more ad investment

An iSpot survey finds many marketers plan to maintain or decrease budgets this year, but more than half intend to up investment in streaming and CTV.

Bevin Fletcher May 11, 2026 9:00am

TV set AI eye gold

Viant bolsters AI ad platform with $40M TVision buy

May 6, 2026 9:00am

crystal ball TV midjourney

CIMM panel ponders programmatic TV advertising in 2030

Apr 2, 2026 5:26pm

Week in Review TVREV

Wolk: OpenAI Shuts Down Sora, NewFronts Take Performance Literally

Mar 27, 2026 11:52am

Samsung NewFronts 2026 Jimmy White

Samsung integrates Amazon Ads DSP interactive video ad tech

Mar 24, 2026 7:58pm

Week in Review TVREV

Wolk’s Week in Review: Is YouTube Winning Or Is TV Losing

Mar 13, 2026 12:08pm