measurement

hiring magnifying glass people getty images

Peter Naylor joins Nielsen as chief client officer

Ratings giant Nielsen has added a new C-suite position to focus squarely on client needs and hired Peter Naylor to the role.

Bevin Fletcher Nov 12, 2025 3:24pm

Week in Review TVREV

Wolk: Polling And The Brand Lift Conundrum

Nov 7, 2025 11:22am

personnel changes career moves people going to work Midjourney

Career Moves: Comcast, Nielsen, Radial Entertainment

Oct 3, 2025 11:35am

smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Jul 24, 2025 5:06pm

Week in Review TVREV

Wolk: At Cannes, 'Fragementation' Is The New Normal

Jun 20, 2025 11:20am

Week in Review TVREV

Wolk: What StreamTV Revealed About Media's Identity Crisis

Jun 17, 2025 2:04pm