measurement

Week in Review TVREV

Wolk: YouTube Measurement Follies, Theaters Pro Paramount-WBD

TVREV's Alan Wolk unpacks YouTube's new method for counting views. Plus theater chains come around to the Paramount-Warner Bros. Discovery merger.

Alan Wolk Aug 21, 2026 12:25pm

Week in Review TVREV

Wolk’s Week in Review: Feudal Media Shows Up Big Time In Cannes

Jun 26, 2026 12:46pm

smart tv dollar signs monetization

Amid Upfronts, CTV poised to see more ad investment

May 11, 2026 9:00am

TV set AI eye gold

Viant bolsters AI ad platform with $40M TVision buy

May 6, 2026 9:00am

crystal ball TV midjourney

CIMM panel ponders programmatic TV advertising in 2030

Apr 2, 2026 5:26pm

Week in Review TVREV

Wolk: OpenAI Shuts Down Sora, NewFronts Take Performance Literally

Mar 27, 2026 11:52am