measurement

colorful blocks smart tv screen Midjourney

Marketer interest in CTV, AI persists ─ so does fragmentation

MediaOcean’s latest advertising outlook shows marketers expect to up investment in CTV, but fragmentation challenges persist alongside new AI tech.

Bevin Fletcher Jan 26, 2026 12:28pm

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Peter Naylor joins Nielsen as chief client officer

Nov 12, 2025 3:24pm

Week in Review TVREV

Wolk: Polling And The Brand Lift Conundrum

Nov 7, 2025 11:22am

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Career Moves: Comcast, Nielsen, Radial Entertainment

Oct 3, 2025 11:35am

smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Jul 24, 2025 5:06pm

Week in Review TVREV

Wolk: At Cannes, 'Fragementation' Is The New Normal

Jun 20, 2025 11:20am