measurement

signing deal merger and acquisition

IAB overhauls T&C for ad agreements for first time in a decade

The aim is to create a clear, flexible baseline that reduces complexity and legal costs and speeds up dealmaking, IAB leaders told STV Insider.

Bevin Fletcher May 27, 2025 3:55pm

Squid Game Season 2 Netflix

Netflix steps up to bat with in-house ad tech ahead of Upfronts

Apr 18, 2025 11:20am

Week in Review TVREV

Wolk: The Calm Before The Storm

Apr 11, 2025 11:10am

finger on TV screen midjourney

SMBs: CTV wants you

Apr 7, 2025 10:00am

court gavel

Nielsen revives patent spat against VideoAmp with new lawsuit

Apr 4, 2025 8:00am

blue candy

Daytime linear marks ad impressions growth, primetime declines

Jun 5, 2023 5:26pm