measurements

Video

DoubleVerify set to measure video ad impressions on Facebook

DoubleVerify said the MRC has accredited its impression and viewability measurement and reporting for display and video ads on Facebook and Instagram.

Ben Munson Dec 17, 2020 11:23am

Fox Sports pushes total consumption is better viewership metric

Mar 29, 2018 2:54pm

CBS subscribes to Nielsen’s out-of-home measurement service

Sep 22, 2017 1:01pm

ESPN jumps on new Nielsen TV ratings service for nonhome viewing

Apr 11, 2017 9:41am