media planning

smart tv data

CTV advertising focus turns to outcomes

This week has already seen multiple outcomes-focused announcements, including Roku and iSpot, Samsung Ads and Snowflake, and the Viant DSP.

Bevin Fletcher Jan 6, 2026 4:50pm

Gracenote Content Connect

Gracenote launches contextual CTV ad platform for buyers

Dec 4, 2025 2:02pm

smart TV colorful data pixels

Viant trains genAI media planning platform on Comscore data

Oct 30, 2024 3:10pm

bee AI artificial intelligence genAI buzz

Viant’s genAI tool could attract new pool of advertisers to DSP

Oct 1, 2024 5:00pm