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Wolk: NCTC’s very smart bundle play, iSpot gets JICced
Why NCTC's plan to roll out a skinny bundle for members is a very smart move. Plus, iSpot gets a full TV currency nod from the U.S. JIC.
Alan Wolk
Aug 16, 2024 10:22am
iSpot secures US JIC certification as national TV currency
Aug 13, 2024 3:15pm
U.S. JIC certifies Comscore, VideoAmp TV measurement currencies
Apr 4, 2024 1:55pm
Comcast’s AudienceXpress evaluates iSpot TV ad data
Mar 25, 2024 10:45am
Wolk: Measurement Wars heat up, Roku gains beachhead in Britain
Oct 13, 2023 1:50pm
iSpot secures MRC accreditation for national TV ad airings
Sep 26, 2023 11:57am