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NBCU debuts real-time contextual ad targeting for live content

NBCU’s Ryan McConville said new AI models allow it to fulfil the “targeting trilogy” of serving the right ad to the right person at the right time.

Bevin Fletcher Dec 17, 2025 11:00am

Gracenote Content Connect

Gracenote launches contextual CTV ad platform for buyers

Dec 4, 2025 2:02pm

smart TV streaming research

Streaming content search & discovery struggle persists

Nov 10, 2025 8:30am

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Career Moves: Comcast, Nielsen, Radial Entertainment

Oct 3, 2025 11:35am

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Gracenote gives AI LLM-based content discovery a data assist

Sep 3, 2025 9:00am

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Sports see demand but there are data gaps for CTV ad buyers

Jun 6, 2025 11:05am