NBCUniversal

AI data TV machinery

Agentic AI comes into play for CTV ad planning, buying

This week saw multiple announcements around AI agents for ad buying and selling, including NBCU, IAB Tech Lab, PubMatic and more.

Bevin Fletcher Jan 9, 2026 12:22pm

QR codes remote control smart TV interactivity

Special Report: The rise of interactive CTV ad formats

Dec 31, 2025 3:10pm

Instagram smart TV CTV

Meta’s Instagram Reels come to connected TV

Dec 22, 2025 11:35am

smart tv door opening front door

NBCU opens Peacock’s front door to brands with Arrival ad format

Dec 17, 2025 11:00am

target arrow bullseye getty images

NBCU debuts real-time contextual ad targeting for live content

Dec 17, 2025 11:00am

row of smart TVs midjourney

IAB Tech Lab releases standards for six CTV ad formats

Dec 11, 2025 8:30am