Netflix

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Netflix is the default starting platform when customers turn on their TVs

As a first choice, more traditional “live TV” options (MVPD, virtual MVPD and over-the-air antenna viewing) slipped from 43% to 32% over the 2020 to 2025 timeframe.

Daniel Frankel Sep 16, 2025 10:25am

Netflix partners with Amazon DSP for programmatic ad buying

Sep 11, 2025 5:32am

Roku hires former Hulu, WBD exec Lisa Holme as head of content

Sep 10, 2025 9:28am

NFL scores big for advertising

Sep 2, 2025 9:00am

Netflix publishes guidelines for GenAI use in content production

Aug 21, 2025 5:04pm

Streaming churn season looms as NFL kicks off

Aug 13, 2025 9:32am