• StreamTV Insider
  • Fierce Network
  • StreamTV Show
  • StreamTV Europe
  • Advertise
  • About Us
Home
  • Content
  • Technology
  • Advertising
  • StreamTV Live
  • Resources
    • Whitepapers
    • Webinars
  • Events
  • Subscribe
Home
Hamburger Menu Hamburger Menu
  • Content
  • Technology
  • Advertising
  • StreamTV Live
  • Resources
    • Whitepapers
    • Webinars
  • Events
  • Subscribe
  • StreamTV Insider
  • Fierce Network
  • StreamTV Show
  • StreamTV Europe
  • Advertise
  • About Us

Newton Research

AI data TV machinery
Advertising

Agentic AI comes into play for CTV ad planning, buying

This week saw multiple announcements around AI agents for ad buying and selling, including NBCU, IAB Tech Lab, PubMatic and more.
Bevin Fletcher Jan 9, 2026 12:22pm

Home
  • Connect
    • The Team
    • Advertise
  • Join Us
    • Newsletters
    • RSS Feeds
  • Our Brands
    • StreamTV Insider
    • Fierce Network
    • Fierce Electronics
    • Broadband Nation
  • Our Events
    • Broadband, Cloud & Wireless
    • Electronics
    • Entertainment
©2026 Questex LLC All rights reserved.
Terms of use
Privacy Policy
Privacy Settings