Omnicom

NBCU Upfront 2024

NBCUniversal Upfront boasts connections, audience-based buying

Connections, both among audiences and brands as well as the content that's meant to resonate, was a key theme at NBCU's Upfront on Monday.

Bevin Fletcher May 13, 2024 5:18pm

strike

WGA agrees to sit-down with studios as strike drags on

Aug 3, 2023 10:30am

stars Getty Images

US JIC details scoring system for currency vendor certification

Jun 22, 2023 4:45pm

smart TV and remote getty images

JIC unveils criteria for TV measurement currency certification

Mar 7, 2023 12:19pm

Warner Bros Discovery

VideoAmp snags measurement deal with Warner Bros. Discovery

Jan 3, 2023 6:12pm

family watching TV

Omnicom, TelevisaUnivision team up to expand Hispanic reach

Nov 18, 2022 12:03pm