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panel-based measurement
Technology
Startup Vuer aims to measure the elusive CTV co-viewing factor
Vuer taps into TV Bluetooth signals to detect nearby consenting mobile devices and better count co-viewing for CTV.
Bevin Fletcher
Sep 21, 2026 3:05pm
Wolk: Measurement is a lot like politics
Jan 31, 2025 10:42am
Hulu, YouTube grab leading shares of streaming ad time in 2024
Jan 29, 2025 12:56pm
Media's next measurement need and challenge: content
Jan 13, 2025 9:40am