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panel-based measurement

Week in Review TVREV
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Wolk: Measurement is a lot like politics

This week TVREV's Alan Wolk digs into measurement and Nielsen's Big Data + Panel MRC accreditation, plus the future of film.
Alan Wolk Jan 31, 2025 10:42am
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Hulu, YouTube grab leading shares of streaming ad time in 2024

Jan 29, 2025 12:56pm
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Media's next measurement need and challenge: content

Jan 13, 2025 9:40am

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