Parrot Analytics

superheroes franchises TV

Content

Owning IP justifies further franchise mining for streamers

Pre-loved IP remains the bedrock on which studios and streamers are placing their biggest content bets.

Adrian Pennington Mar 10, 2025 9:00am

explorer TV measurement

Media's next measurement need and challenge: content

Jan 13, 2025 9:40am

Crunchyroll

Anime and beyond: How niche streamers can capture Gen Z

Oct 8, 2024 9:00am

Google TV

YouTube sets TV data deals with Comscore, Parrot Analytics

Aug 9, 2021 11:44am