Pause Ads

Infographic showing gains in ad attention time between 60-second CTV ads and pause ads

Video

WunderKIND Ads introduces benchmarks for programmatic pause ads

In partnership with OpenGlass and TVision, WunderKIND Ads found that pause ads outperformed 60-second CTV ads across 15 verticals.

StreamTV Insider Newsroom Jun 18, 2026 6:15pm

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TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

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