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MNTN opens live streaming ad inventory to SMBs via Magnite

MNTN and Magnite are giving performance-focused marketers access to live streaming ad inventory, a move that could bring more SMBs into the CTV fold.

Bevin Fletcher Jan 22, 2026 4:16pm

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Special Report: The rise of interactive CTV ad formats

Dec 31, 2025 3:10pm

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NBCU opens Peacock’s front door to brands with Arrival ad format

Dec 17, 2025 11:00am

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IAB Tech Lab releases standards for six CTV ad formats

Dec 11, 2025 8:30am

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TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

Nov 20, 2025 4:34pm