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NBA Dallas Mavericks offer local games free OTA on more stations

At the CIMM Summit, executives from Havas Media and PMG described why TV advertisers are so keen on sports, including local.

Bevin Fletcher Oct 17, 2024 1:12pm

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Wurl emotion-based targeting boosts CTV ads for PMG QSR clients

Aug 22, 2024 11:15am

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IRIS.TV contextual targeting enhances Carl’s Jr. CTV ad campaign

Jun 13, 2024 1:30pm

Roku Exchange

Roku Exchange debuts for more direct programmatic paths

Jun 12, 2024 11:46am