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Wolk: Cookies good enough for Google, WBD’s NBA reality check
TVREV's Alan Wolk unpacks the why and what next behind Google's latest cookie pivot, plus WBD's surprising approach to NBA rights it badly needs.
Alan Wolk
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LG adopts UID2 in partnership with The Trade Desk
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Google to open source PAIR identity tool with IAB Tech Lab
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Liu: Why are advertisers still treating CTV, linear differently?
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Wolk: Telly will live or die on the buzz
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