programmatic

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Cadent debuts unified ads platform, Peter Naylor joins board

Cadent on Tuesday formally introduced The Cadent Platform, a unified, enterprise-class advertising system.

Daniel Frankel Apr 22, 2025 9:48am

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Netflix steps up to bat with in-house ad tech ahead of Upfronts

Apr 18, 2025 11:20am

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Roku scores live X Games events for The Roku Channel

Dec 18, 2024 11:56am

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Viant trains genAI media planning platform on Comscore data

Oct 30, 2024 3:10pm

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Roku's open programmatic CTV device dominance is slippin' in Q3

Oct 24, 2024 3:58pm

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IAB Tech Lab introduces initiative to standardize CTV ad formats

Oct 22, 2024 12:18pm