programmatic

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Roku scores live X Games events for The Roku Channel

The Roku Channel FAST will air the X Games Aspen in January and a yet-to-be-announced event this summer.

Bevin Fletcher Dec 18, 2024 11:56am

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Viant trains genAI media planning platform on Comscore data

Oct 30, 2024 3:10pm

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Roku's open programmatic CTV device dominance is slippin' in Q3

Oct 24, 2024 3:58pm

Disney Brightline advergaming ad format

IAB Tech Lab introduces initiative to standardize CTV ad formats

Oct 22, 2024 12:18pm

Week in Review TVREV

Wolk: CTV advertising at a crossroads

Oct 4, 2024 11:06am

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Viant’s genAI tool could attract new pool of advertisers to DSP

Oct 1, 2024 5:00pm