programmatic

Netflix closes Upfront, touts 150% ad sales commitment growth

Netflix disclosed some Upfront activity, where commitments spanned key advertising categories such as CPG, tech & entertainment, auto, QSR and retail.

Bevin Fletcher Aug 20, 2024 12:17am

CTV attracts programmatic buying boost

Jul 16, 2024 2:38pm

Disney integrates with Mercado DSP ahead of Disney+ LATAM launch

Jun 24, 2024 1:13pm

Brian Ring column channel surfing DALL E ChatGPT4

Ring: Channel surfing beats grid guide

Jun 24, 2024 9:00am

Roku Exchange debuts for more direct programmatic paths

Jun 12, 2024 11:46am

Roku hires two advertising VPs

Jun 4, 2024 10:54am