programmatic

QR codes remote control smart TV interactivity

Special Report: The rise of interactive CTV ad formats

Advertising on CTV is getting interactive. In this special report we delve into the rise of interactive CTV ad formats, including drivers, benefits for brands, consumer connection, what major streamers are seeing and more.

Bevin Fletcher Dec 31, 2025 3:10pm

NBCU opens Peacock’s front door to brands with Arrival ad format

Dec 17, 2025 11:00am

IAB Tech Lab releases standards for six CTV ad formats

Dec 11, 2025 8:30am

person holding remote control smart TV screen

TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

Nov 20, 2025 4:34pm

Viant boasts record CTV ad spend in Q3

Nov 11, 2025 5:42pm

Netflix partners with Amazon DSP for programmatic ad buying

Sep 11, 2025 5:32am