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Samsung

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CTV advertising focus turns to outcomes

This week has already seen multiple outcomes-focused announcements, including Roku and iSpot, Samsung Ads and Snowflake, and the Viant DSP.
Bevin Fletcher Jan 6, 2026 4:50pm
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Samsung TV Plus gets UX makeover, promises more discovery

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Dhar Mann Samsung TV Plus

Samsung FAST shapes creator strategy with Dhar Mann deal

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