self-serve advertising

smart TV CTV marketing funnel

Walmart makes SMB CTV advertising push with $1.4B Vibe buy

Walmart is acquiring self-serve CTV advertising platform Vibe.co for a reported $1.4 billion.

Bevin Fletcher Jun 24, 2026 4:44pm

smart TV wall content differentiation

Disney debuts brand impact metric, genAI for video ad creative

Jan 7, 2026 7:43pm

Roku smart TV backdrop feature Roku

Roku swings back into black in Q2 and beats revenue forecast

Aug 1, 2025 10:45am