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Advertising
CTV offers ‘perfect middle ground’ for retail media
During an IAB-hosted roundtable, retail media and agency execs cited opportunity for CTV, but say the channel shouldn't be siloed.
Bevin Fletcher
Aug 28, 2024 1:15pm
Interactive CTV ad interest ramps, QR codes not so hot
Jul 1, 2024 3:15pm
Wolk: What we learned at the StreamTV Show
Jun 28, 2024 10:15am
BrightLine, KERV power interactive, shoppable CTV ads for Disney
Jun 13, 2024 3:58pm
Shopsense AI powers shoppable TV experiences for Tastemade
Jun 3, 2024 11:45am
Allen Media Group taps BrightLine for new CTV app ad formats
May 20, 2024 1:00pm