small and medium business (SMB)

SMBs: CTV wants you

Efforts have been afoot to take a page out of Big Tech’s playbook and attract a big and largely untapped market of small-to-medium-sized businesses to CTV advertising, including through simplified, self-serve and genAI powered tools.

Bevin Fletcher Apr 7, 2025 10:00am

Wolk: Venu gets mouse trapped, Zuck might have stepped in it

Jan 10, 2025 1:05pm

Wolk: Omnicom and IPG become one, WBD makes nice with Comcast

Dec 13, 2024 10:30am

Wolk: Vizio, Comscore and the value of cooperation

Oct 11, 2024 12:34pm