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Subscribe
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SSP (supply-side platform)
Advertising
Gracenote splashes into contextual CTV ad targeting space
Gracenote intends to provide more content transparency and metadata standardization for publishers and brands to advance contextual CTV ad targeting.
Bevin Fletcher
Jul 30, 2024 5:10pm
Roku Exchange debuts for more direct programmatic paths
Jun 12, 2024 11:46am
It’s not ads that are bad, it’s the streaming ad experience
May 29, 2024 12:00pm
Netflix expands ad buying with The Trade Desk, Magnite, Google
May 17, 2024 6:23pm
Yahoo expands ID tools into CTV
Apr 18, 2024 2:57pm
CTV ad targeting gets contextual boost
Mar 26, 2024 10:55am
