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StreamTV Events
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Subscribe
StreamTV Insider
Fierce Network
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Advertise
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SSP (supply-side platform)
Advertising
Roku Exchange debuts for more direct programmatic paths
Roku introduced the Roku Exchange. It’s meant to provide a direct path between programmatic demand and the streaming platform’s ad inventory and data.
Bevin Fletcher
Jun 12, 2024 11:46am
It’s not ads that are bad, it’s the streaming ad experience
May 29, 2024 12:00pm
Netflix expands ad buying with The Trade Desk, Magnite, Google
May 17, 2024 6:23pm
Yahoo expands ID tools into CTV
Apr 18, 2024 2:57pm
CTV ad targeting gets contextual boost
Mar 26, 2024 10:55am
Magnite integrates CTV supply with Mediaocean for local buyers
Aug 31, 2023 8:00am