standardization

signing deal merger and acquisition

IAB overhauls T&C for ad agreements for first time in a decade

The aim is to create a clear, flexible baseline that reduces complexity and legal costs and speeds up dealmaking, IAB leaders told STV Insider.

Bevin Fletcher May 27, 2025 3:55pm

Disney Brightline advergaming ad format

IAB Tech Lab introduces initiative to standardize CTV ad formats

Oct 22, 2024 12:18pm

smart tv wall getty images

Gracenote splashes into contextual CTV ad targeting space

Jul 30, 2024 5:10pm