standardization

AI data TV machinery

Agentic AI comes into play for CTV ad planning, buying

This week saw multiple announcements around AI agents for ad buying and selling, including NBCU, IAB Tech Lab, PubMatic and more.

Bevin Fletcher Jan 9, 2026 12:22pm

QR codes remote control smart TV interactivity

Special Report: The rise of interactive CTV ad formats

Dec 31, 2025 3:10pm

row of smart TVs midjourney

IAB Tech Lab releases standards for six CTV ad formats

Dec 11, 2025 8:30am

Gracenote Content Connect

Gracenote launches contextual CTV ad platform for buyers

Dec 4, 2025 2:02pm

person holding remote control smart TV screen

TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

Nov 20, 2025 4:34pm

signing deal merger and acquisition

IAB overhauls T&C for ad agreements for first time in a decade

May 27, 2025 3:55pm