standardization

row of smart TVs midjourney

IAB Tech Lab releases standards for six CTV ad formats

A public comment period will be open until January 31, 2026.

Bevin Fletcher Dec 11, 2025 8:30am

Gracenote Content Connect

Gracenote launches contextual CTV ad platform for buyers

Dec 4, 2025 2:02pm

person holding remote control smart TV screen

TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

Nov 20, 2025 4:34pm

signing deal merger and acquisition

IAB overhauls T&C for ad agreements for first time in a decade

May 27, 2025 3:55pm

Disney Brightline advergaming ad format

IAB Tech Lab introduces initiative to standardize CTV ad formats

Oct 22, 2024 12:18pm

smart tv wall getty images

Gracenote splashes into contextual CTV ad targeting space

Jul 30, 2024 5:10pm