standards

colorful blocks smart tv screen Midjourney

Amid complexity, IAB Tech Lab forms programmatic council

Although programmatic grew quickly, governance around how it should operate hasn't kept pace with the scale and complexity, IAB Tech Lab says.

Bevin Fletcher Apr 22, 2026 12:48pm

puzzle pieces merger

IAB Tech Lab doubles down on privacy, unified ad measurement

Jan 17, 2023 1:50pm

Project OAR

CBS, Comcast, Disney form addressable advertising standards group

Mar 12, 2019 10:55am

Customer booking trends are always changing and to be frank it isnt getting any easier for hotel companies to keep up

Virtual Reality Industry Forum to intro VR guidelines at IBC

Sep 13, 2017 9:23am