targeted advertising

Doritos ST5 - TelethonNetflix

Netflix expands ad targeting, outcomes capabilities

Netflix expects to roughly double advertising revenue in 2026 to $3 billion and continues to expand tools for advertisers to support growth.

Bevin Fletcher Mar 4, 2026 6:48pm

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Disney debuts brand impact metric, genAI for video ad creative

Jan 7, 2026 7:43pm

Week in Review TVREV

Wolk's Fearless Predictions 2026: The Year Of Feudal Media

Jan 2, 2026 11:50am

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Special Report: The rise of interactive CTV ad formats

Dec 31, 2025 3:10pm

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NBCU debuts real-time contextual ad targeting for live content

Dec 17, 2025 11:00am

Gracenote Content Connect

Gracenote launches contextual CTV ad platform for buyers

Dec 4, 2025 2:02pm