targeted advertising

smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Mediaocean and PwC released separate reports indicating CTV is becoming viewed as more of a performance vehicle, but measurement needs work.

Bevin Fletcher Jul 24, 2025 5:06pm

Week in Review TVREV

Wolk: The Rise of Feudal Media, AI Panic Grips Publishers

Jul 18, 2025 11:48am

Week in Review TVREV

Wolk: What StreamTV Revealed About Media's Identity Crisis

Jun 17, 2025 2:04pm

young people watching basketball on a smart tv mobile device

Sports see demand but there are data gaps for CTV ad buyers

Jun 6, 2025 11:05am

Week in Review TVREV

Wolk: YouTube Dominates The TV Set, Oregon’s Privacy Alarm

May 30, 2025 11:05am

smart tv wall getty images

Cadent debuts unified ads platform, Peter Naylor joins board

Apr 22, 2025 9:48am