targeted advertising

TV shopping

CTV offers ‘perfect middle ground’ for retail media

During an IAB-hosted roundtable, retail media and agency execs cited opportunity for CTV, but say the channel shouldn't be siloed.

Bevin Fletcher Aug 28, 2024 1:15pm

people targeted people check mark

Wurl emotion-based targeting boosts CTV ads for PMG QSR clients

Aug 22, 2024 11:15am

smart tv wall getty images

Gracenote splashes into contextual CTV ad targeting space

Jul 30, 2024 5:10pm

watching sports

Frequence debuts ad tools for targeting sports, live streaming

Jul 29, 2024 10:35am

Week in Review TVREV

Wolk: Cookies good enough for Google, WBD’s NBA reality check

Jul 26, 2024 12:58pm

Netflix Bridgerton

Netflix marks Q2 growth, expects ad tier scale in 2025

Jul 19, 2024 10:24am