targeted advertising

young people watching basketball on a smart tv mobile device

Sports see demand but there are data gaps for CTV ad buyers

A report from Nielsen's Gracenote show programmatic demand is rising for sports but inventory often lacks key program data for ad buyers.

Bevin Fletcher Jun 6, 2025 11:05am

Week in Review TVREV

Wolk: YouTube Dominates The TV Set, Oregon’s Privacy Alarm

May 30, 2025 11:05am

smart tv wall getty images

Cadent debuts unified ads platform, Peter Naylor joins board

Apr 22, 2025 9:48am

Week in Review TVREV

Wolk: TV Should Be Cheering On Big Tech’s Breakup

Apr 18, 2025 11:48am

Squid Game Season 2 Netflix

Netflix steps up to bat with in-house ad tech ahead of Upfronts

Apr 18, 2025 11:20am

smart tv heart midjourney

LG brings ‘emotionally aware’ advertising to CTV via Zenapse

Apr 15, 2025 5:22pm