TVision

person holding remote control smart TV screen

Premium video outperforms YouTube for CTV co-viewing, attention

A VAB-backed study by TVision for marketers analyzed how CTV audience consumption habits on so-called "premium" video platforms compare to YouTube.

Bevin Fletcher Feb 24, 2026 9:00am

clock smart TV

Advertisers need to rethink dayparts, frequency for streaming

Jun 4, 2025 9:00am

court gavel

Nielsen revives patent spat against VideoAmp with new lawsuit

Apr 4, 2025 8:00am

smart tv wall getty images

Hulu, YouTube grab leading shares of streaming ad time in 2024

Jan 29, 2025 12:56pm

hiring personnel spotlight

iSpot hires Nipun Dureja as new CTO

Nov 11, 2024 12:42pm

Netflix Bridgerton

Netflix expands ad buying with The Trade Desk, Magnite, Google

May 17, 2024 6:23pm