user engagement

people around a TV holding remotes engaged gaming

Samsung’s push to gamify the CTV ad experience with GameBreaks

Samsung aims to up the engagement of CTV ad breaks and give brands customizable and repeatable interactive ad options that deliver mid-funnel results.

Bevin Fletcher Jul 23, 2025 9:00am

young people watching basketball on a smart tv mobile device

Interactivity, personalization can boost live sports streaming

Jun 23, 2025 10:30am

Paramount CMO on strategy for critical first-month churn window

Jun 12, 2025 1:40pm

magnifying glass on smart TV screen search and discovery

Cineverse AI-powered content discovery tool exits beta

Jun 10, 2025 9:00am

DAZN CRO Walker Jacobs talks US push with FIFA Club World Cup

Jun 9, 2025 8:00am

Younger viewers need more than a low price for SVOD loyalty

Jun 2, 2025 1:48pm