user engagement

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AWNY26: Identity and targeting fandoms on CTV

Sony, PubMatic and Acxiom execs discussed how targeting fandoms on CTV can offer a deeper level of engagement than traditional demos alone.

Bevin Fletcher Oct 9, 2026 3:46pm

person on smart tv creator content

Philo forays into exclusive event free streaming with Page Six

Sep 25, 2026 12:08am

HappyKids MLB Clubhouse

MLB expands kids-focused content from YouTube to HappyKids AVOD

Sep 15, 2026 2:14pm

smart TV presents rewards Midjourne

NBCU's Peacock tests SVOD membership rewards program

Aug 18, 2026 11:45am

TV sets

Ad tiers help underpin North American streaming service revenue

Aug 10, 2026 4:02pm

person with TV remote

BrightLine cooks up custom TV advergame for Disney’s The Bear

Aug 3, 2026 1:10pm