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Viant
Advertising
CTV advertising focus turns to outcomes
This week has already seen multiple outcomes-focused announcements, including Roku and iSpot, Samsung Ads and Snowflake, and the Viant DSP.
Bevin Fletcher
Jan 6, 2026 4:50pm
TripleLift expands programmatic CTV Pause Ads with Plex, Xumo
Nov 20, 2025 4:34pm
Viant boasts record CTV ad spend in Q3
Nov 11, 2025 5:42pm
Viant, Wurl team to deliver CTV scene-level contextual targeting
Aug 20, 2025 11:00am
Fairground builds big tent for creators, genAI content
May 20, 2025 2:50pm
SMBs: CTV wants you
Apr 7, 2025 10:00am