Viant

SMBs: CTV wants you

Efforts have been afoot to take a page out of Big Tech’s playbook and attract a big and largely untapped market of small-to-medium-sized businesses to CTV advertising, including through simplified, self-serve and genAI powered tools.

Bevin Fletcher Apr 7, 2025 10:00am

Viant trains genAI media planning platform on Comscore data

Oct 30, 2024 3:10pm

bee AI artificial intelligence genAI buzz

Viant’s genAI tool could attract new pool of advertisers to DSP

Oct 1, 2024 5:00pm