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Viant

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Advertising

CTV advertising focus turns to outcomes

This week has already seen multiple outcomes-focused announcements, including Roku and iSpot, Samsung Ads and Snowflake, and the Viant DSP.
Bevin Fletcher Jan 6, 2026 4:50pm
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TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

Nov 20, 2025 4:34pm
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Viant boasts record CTV ad spend in Q3

Nov 11, 2025 5:42pm
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Viant, Wurl team to deliver CTV scene-level contextual targeting

Aug 20, 2025 11:00am
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Fairground builds big tent for creators, genAI content

May 20, 2025 2:50pm
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SMBs: CTV wants you

Apr 7, 2025 10:00am

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