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Premium video outperforms YouTube for CTV co-viewing, attention
A VAB-backed study by TVision for marketers analyzed how CTV audience consumption habits on so-called "premium" video platforms compare to YouTube.
Bevin Fletcher
Feb 24, 2026 9:00am
Wolk: Scripps tries pushing antenna use, VAB beefs with Nielsen
Sep 1, 2023 12:55pm
Wolk's Week in Review: Bad news for movie theaters
Mar 10, 2023 12:23pm
Programmers, OpenAP, VAB team on committee for video currencies
Jan 9, 2023 12:33pm
Wolk’s Week in Review: Nielsen under attack, Netflix’s numbers
Jul 23, 2021 12:18pm
Addressable TV advertising market to hit $3.3B by 2020
Mar 26, 2019 5:41pm