viewing experience (VX)

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Special Report: The rise of interactive CTV ad formats

Advertising on CTV is getting interactive. In this special report we delve into the rise of interactive CTV ad formats, including drivers, benefits for brands, consumer connection, what major streamers are seeing and more.

Bevin Fletcher Dec 31, 2025 3:10pm

NBCU opens Peacock’s front door to brands with Arrival ad format

Dec 17, 2025 11:00am

people around a TV holding remotes engaged gaming

Samsung’s push to gamify the CTV ad experience with GameBreaks

Jul 23, 2025 9:00am

Wurl boosts FAST arsenal with CTV ad formats from Transmit

Nov 21, 2024 9:00am

GenAI-powered Anoki FAST adds 10 FilmRise channels on Google TV

Nov 13, 2024 2:15pm

Amazon Prime Video launches genAI-powered TV series recaps

Nov 5, 2024 12:22pm