viewing experience (VX)

person with TV remote

BrightLine cooks up custom TV advergame for Disney’s The Bear

As Disney geared up for its fifth and final season of FX series The Bear on Hulu, State Farm is one brand sponsor saying Yes, Chef.

Bevin Fletcher Aug 3, 2026 1:10pm

topic report

QR codes remote control smart TV interactivity

Special Report: The rise of interactive CTV ad formats

Dec 31, 2025 3:10pm

smart tv door opening front door

NBCU opens Peacock’s front door to brands with Arrival ad format

Dec 17, 2025 11:00am

people around a TV holding remotes engaged gaming

Samsung’s push to gamify the CTV ad experience with GameBreaks

Jul 23, 2025 9:00am

race car

Wurl boosts FAST arsenal with CTV ad formats from Transmit

Nov 21, 2024 9:00am

FilmRise Hells kitchen FAST channel

GenAI-powered Anoki FAST adds 10 FilmRise channels on Google TV

Nov 13, 2024 2:15pm