viewing experience (VX)

people around a TV holding remotes engaged gaming

Samsung’s push to gamify the CTV ad experience with GameBreaks

Samsung aims to up the engagement of CTV ad breaks and give brands customizable and repeatable interactive ad options that deliver mid-funnel results.

Bevin Fletcher Jul 23, 2025 9:00am

Wurl boosts FAST arsenal with CTV ad formats from Transmit

Nov 21, 2024 9:00am

GenAI-powered Anoki FAST adds 10 FilmRise channels on Google TV

Nov 13, 2024 2:15pm

Amazon Prime Video launches genAI-powered TV series recaps

Nov 5, 2024 12:22pm

CBS, NBCU, Scripps weigh in on improving FAST monetization

Oct 10, 2024 5:16pm

FloSports revamps CTV app ahead of FloCollege October launch

Sep 24, 2024 4:20pm