WPP Media

Photo illustration WPP Media Introducing Buyer Agent for Video Agentic Standards Initiative

Video

WPP Media develops AI buyer agent for video

The WPP Media Buyer Agent for Video project will initially focus on linear TV, connected TV and premium video.

StreamTV Insider Newsroom Jun 22, 2026 4:45pm

AI data TV machinery

Agentic AI comes into play for CTV ad planning, buying

Jan 9, 2026 12:22pm