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TikTok, YouTube influencer videos gain favor with older demos

Influencer videos aren’t just for the young – half of U.S. 55-64-year-olds now watch weekly on platforms like TikTok and YouTube, Ampere data shows.

Daniel Frankel Dec 1, 2025 1:08pm

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Career Moves: Comcast, Nielsen, Radial Entertainment

Oct 3, 2025 11:35am

Why Older Audiences Are Powering YouTubes TV Growth

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Why Older Audiences Are Powering YouTube’s TV Growth

Jun 12, 2025 9:00am

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FAST-using ‘monthly active households’ up 12%

Sep 30, 2025 2:10pm

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Viant, Wurl team to deliver CTV scene-level contextual targeting

Aug 20, 2025 11:00am

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Roku swings back into black in Q2 and beats revenue forecast

Aug 1, 2025 10:45am