Brightline

QR codes remote control smart TV interactivity

Special Report: The rise of interactive CTV ad formats

Advertising on CTV is getting interactive. In this special report we delve into the rise of interactive CTV ad formats, including drivers, benefits for brands, consumer connection, what major streamers are seeing and more.

Bevin Fletcher Dec 31, 2025 3:10pm

LG powers up smart TV home screen for advertisers at NewFronts

May 5, 2025 4:00pm

Amazon expands ‘Shop the Show’ on Prime Video to 1.3K titles

Apr 30, 2025 10:25am

BrightLine employs AI to optimize interactive CTV ad units

Apr 23, 2025 8:30am

Interactive CTV ad interest ramps, QR codes not so hot

Jul 1, 2024 3:15pm

BrightLine, KERV power interactive, shoppable CTV ads for Disney

Jun 13, 2024 3:58pm