Next generation media platform company Specific Media has acquired Amsterdam-based AdCombination in a move to expand its operations into the Netherlands, Belgium and Luxembourg.
AdCombination is a leading display network in the region, with a premium publisher network and strong industry relationships. With the acquisition, Specific Media extends its foothold as the largest independent digital media platform in Europe.
The acquisition follows Specific Media's expansion into the Nordic region with office openings in Norway and Denmark in 2009 and Sweden in 2010. Specific Media's move into the Benelux region reflects the company's strong performance and focus on European growth, with the AdCombination business being integrated into the Specific Media brand.
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