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Webinar

Is Your Content Ready for GenAI?

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180 Minutes

Media and entertainment organizations are sitting on untapped revenue within their content archives, but most are not ready to operationalize GenAI at scale. So where do you stand?

In this webinar, we introduce a practical readiness framework to help you assess your organization’s ability to turn content into AI ready assets using semantic knowledge graphs.

You will learn:

  • How to evaluate your maturity across data, rights, tooling, and governance
  • Why legacy systems block monetization and GenAI scalability
  • How knowledge graphs enable contextual understanding at scale
  • Best practices for phased implementation from pilot to production
  • How to measure success, from search accuracy to revenue per asset

Ideal for digital, data, and content leaders looking to unlock new value from their archives and safely scale GenAI initiatives.

Speakers

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Simon Crownshaw

WW Head of Media & Entertainment Strategy
Microsoft

Simon Crownshaw is a technology leader shaping the future of media through cloud, data, and artificial intelligence. With nearly two decades of experience across production, post-production, and the global media supply chain, he brings a rare blend of creative industry expertise and deep technical insight. 

As Worldwide Director for Media and Entertainment at Microsoft, Simon works with leading organizations across studio production, live production, animation, episodic television, and gaming to reimagine how content is created, produced, and experienced. He partners with global media companies to modernize media workflows through cloud-scale platforms while unlocking the power of AI and data to transform production operations, audience engagement, and real-time content intelligence. 

Prior to Microsoft, Simon held leadership roles across studios and broadcast organizations where he developed technical strategies that modernized production infrastructure and media operations. 

Today, Simon focuses on helping the industry transition from traditional media pipelines to AI-powered, intelligent media ecosystems, where content, data, and storytelling converge to create more dynamic and personalized experiences for global audiences. 

Daniel Frankel _headshot

Daniel Frankel

Daniel Frankel is a Southern California-based writer specializing in the intersections of technology, media and telecom.

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