Uplynk has long been known as a reliable end-to-end video streaming platform, but the company is taking things to the next level with a modularized approach, expanded ad-insertion capabilities, and its new StreamOps product—a virtual NOC that provides real-time support across both Uplynk and third-party technologies. In this interview, CEO and CTO Eric Black shares how Uplynk is helping content providers monetize smarter and operate with more control.
Black highlights how Uplynk plays a crucial role in ensuring live events run smoothly, positioning the company as an “insurance policy” for its clients. Whether supporting its own tech or plugging into broader ecosystems, Uplynk is on before, during and after the event to ensure seamless delivery. As the video space continues to evolve, especially with FAST channels and new monetization methods, Uplynk is meeting the moment with tools designed for flexibility, integration and operational excellence.
Eric Black:
Sure, yeah. I'm Eric Black. I'm CEO and CTO of Uplynk. We're a video streaming provider in the video industry. So at StreamTV we're showcasing a lot of our different new offerings, which is modularization, our StreamOps product, which is a virtual NOC that we can use with our own technology, as well as third-party technology, and our end-to-end platform for video streaming as well.
This show is exciting. It's so much bigger this year too, which is great. The new location's fantastic, but we're seeing a lot of disruption and innovation in the space, a lot on fast distribution and different methodologies of how do people monetize content, how are they ultimately doing, whether it's direct to consumer, ad insertion, a combination of them both, and how can Uplynk help them with that? That's what we're hearing quite a bit of.
I mean, Uplynk's actually been around for the better part of well over a decade. It started as an end-to-end video streaming platform, but Uplynk really does solve through our modularization, ad-insertion technology, but one of the key tent poles that we have is we are excellent in live operations. And so when you look at a lot of providers in this space, what we will do is act as your insurance policy to ensure whether you're working with us in our technology or other third-party technology that your event goes off without a hitch, and we're on from before the event all the way through and after the event, to ensure that not just us, but all your third-party vendors are delivering the way that you expect and with your KPIs.