About StreamTV Advertising Summit
This summit will cover the latest in the CTV advertising industry including current trends, growing opportunities and key challenges faced by advertisers. Attendees will hear the latest solutions in the new CTV advertising era from measurement and intelligent targeting to brand content, buyer experience and the most effective strategies to make the most of the growth of the FAST opportunities.
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AGENDA
TUESDAY, SEPTEMBER 24, 2024
11:00 AM - 11:45 AM Keeping the Pulse on the Streaming Landscape: Key Trends and Insights Advertisers Need to Know
The CTV advertising market in 2024 presents a dynamic landscape rich with opportunities. With monumental events happening this year, reaching consumers means being present across platforms, understanding evolving viewing habits, prioritizing multi-device users and capitalizing on new technologies and the significant growth in ad-supported streaming viewership trends. The emergence and traction of AI, Free Ad Supported TV (FAST), shoppable ads, and advanced measurement technologies will also be pivotal in reshaping how viewers consume content and how advertisers spend on CTV this year. During this session, CTV experts will dive into key buyer trends, analyze emerging industry developments, and discuss strategies to stay ahead of the curve. What are the most significant emerging trends in the CTV landscape, and how can advertisers prepare for these changes? What opportunities do FAST and Shoppable Ads present for brands looking to engage viewers in innovative ways? How can advertisers leverage AI and advanced measurement technologies to enhance the effectiveness of their CTV campaigns?
11:00 AM - 11:45 AM Panel Discussion | Moderator: Brian Mahony, President, OTT Executive Community; CEO, Trender Research / Speakers: Matt Felder, VP, Ad Sales, Fubo / Laura Gonzalez, Director, Market Intelligence & Monetization, Whale TV/ Cynthia Clevenger, SVP of B2B Marketing, Tubi / Matt Katrosar, SVP, Global Advertising Sales & Strategy, Fremantle
AGENDA
TUESDAY, SEPTEMBER 24, 2024
1:00 PM to 1:45 PM Building a Winning Ad Strategy: A Dive into Intelligent Targeting, Technologies, and Innovation
When it comes to CTV advertising, marketers and advertisers find themselves navigating a complex landscape filled with shifting trends. With the ever-changing consumer behavior, advertisers face the challenge of building effective ad strategies that optimize their campaigns with greater precision and enable them to reach wide audiences while leveraging the targeted capabilities of digital platforms. During this session, dive into the cutting-edge strategies and technologies that are revolutionizing ad targeting and helping advertisers maximize their ad strategies. What are the latest technologies driving innovation in ad targeting, and how can they be leveraged effectively? How can interactive ad formats create immersive and engaging experiences for viewers? How is AI being used to enhance targeting, personalization, and overall ad effectiveness? What are the latest techniques in performance marketing to maximize ROI? How can advertisers extend their reach beyond the living room with CTV Out-of-Home (OOH) strategies?
1:00 PM - 1:45 PM Panel Discussion | Moderator: Michael Grebb, SVP & Lead Analyst, One Touch Intelligence / Speakers: Roland Noll, DirecTV / Fernando Romero, SVP, U.S. Digital Advertising, TelevisaUnivision
AGENDA
WEDNESDAY, SEPTEMBER 25, 2024
11:00 AM to 12:00 PM Navigating CTV: Tackling Fragmentation and Maximizing Impact
In the rapidly evolving world of Connected TV advertising, fragmentation presents a significant challenge, impacting ad delivery and targeting strategies. This session will delve into the complexities of fragmentation and explore how it affects the effectiveness of various ad formats within the CTV landscape and how best to navigate them. What are the best practices for maximizing the impact of various ad formats in this dynamic environment? What innovative technologies are emerging to address the issue of fragmentation in CTV advertising? How can data integration and collaboration between platforms enhance targeting precision and ad effectiveness? What creative strategies can be employed to maintain viewer engagement amidst the challenges of fragmentation?
11:00 AM - 11:15 AM Partner Keynote | Speaker: Shafi Mustafa, Chief Strategy Officer, ElementalTV
11:15 AM - 12:00 PM Panel Discussion | Moderator: Paul Erickson, Principal, Erickson Strategy & Insights / Speakers: Rob Christensen, EVP, Global Sales, Vevo / Shafi Mustafa, Chief Strategy Officer, ElementalTV / Rose McGovern, Head of Programmatic & Digital Ad Sales, DIRECTV Advertising
AGENDA
WEDNESDAY, SEPTEMBER 25, 2024
1:00 PM to 1:45 PM The Future of Measurement: Advanced TV Advertising
Connected TV (CTV) advertising has faced challenges with measurement and attribution from the start. Advertisers often find it difficult to fully leverage CTV’s ability to boost brand performance due to the lack of standardized measurement systems, fragmented data landscapes, and limited visibility into brand safety. During this stimulating session leading ad measurement experts will address the future of CTV ad metrics. They will examine cutting-edge methodologies, collaborative initiatives, and actionable strategies to transform measurement approaches and elevate campaigns. How are marketers using attention measurement as a strategy? What are the emerging standards for CTV ad measurement, and how can they improve campaign effectiveness? How can collaboration between industry stakeholders lead to more robust and reliable measurement systems? What role does AI and machine learning play in advancing CTV ad measurement and attribution?
1:00 PM - 1:45 PM Panel Discussion | Moderator: Erin Firneno, VP of Business Intelligence, Advertiser Perceptions / Speakers: Anna Miller, Director, Ad Measurement, Roku / Sheryl Feldinger, GM Research & Insights, DISH Media / Justin Fromm, Head of Insights, Samsung Ads / Ioanna Protogiannis, Sr. Director, Measurement and Reporting Solutions, LG Ad Solutions