4KUniverse plans $10/month streaming service, nationwide expansion for cable channel

4KUniverse, an Ultra HD general entertainment channel in North America, is planning a streaming service while it also eyes nationwide expansion for its cable channel.

The streaming subscription component will cost $10-per-month after a seven-day free trial.

4KUniverse is also looking to expand its traditional distribution. The channel already has some cable operators as affiliates, including KPU TV Alaska, Jackson Energy Tennessee and Highlands Cable North Carolina. The company said it is currently negotiating with the largest cable operators in the U.S. for the 2020 national expansion.

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The 24-hour channel is also now looking for advertisers for its cable network and is seeking upfront commitments. The company is selling inventory for children’s series “Eddie is a Yeti,” daytime during vegan cooking series “Plant-Based by Nafsika,” primetime series “Model Turned Superstar,” and late-night series “The Empire of the Winds.”

CEO Matthew Mancinelli said he is selling category exclusives to brands/advertisers and will provide make-goods if audience guarantees are not met.

“We will charge a lower CPM ad rate than our competitors,” said Mancinelli in a statement. “It’s time for America to enjoy regularly scheduled live 4K HDR broadcasts and unleash the full potential of their new TVs.”

The company said that commercial spots do not need to be shot in 4K and can be submitted in HD.

4KUniverse launched in 2016 priced at $5.99 per month.