Discovery+ is flying high with American Airlines (AA), as part of a new partnership between the airline and Warner Bros. Discovery (WBD). Effective today, select Discovery+ originals, along with content from WBD-owned Magnolia Network, will be available within AA’s inflight entertainment system.
The deal’s financial terms were not disclosed, but WBD touts an exclusive content package for AA passengers. Programs will span across genres like home and food, true crime, natural history and more.
Curated titles include “Magnolia Table with Joanna Gaines,” “Chopped Next Gen” and “Million Dollar Wheels.”
Elliot Wagner, SVP of program sales at WBD, said in a statement the AA partnership is an opportunity to expand Discovery+’s global reach.
“There is nothing more global than airline travel, and we are thrilled to enhance customers’ inflight experience with content that will not only entertain, but also inspire their travel plans,” he noted.
Since WarnerMedia and Discovery officially merged this spring, the company has sought ways to expand the presence of its streaming services. WBD CEO David Zaslav said on the Q1 earnings call that WBD has “no religion about any one platform or window versus another” with regards to streaming platforms.
Discovery+ consists of both ad-free and ad-supported subscription versions, priced at $6.99 and $4.99 per month, respectively.
“Discovery+ originals and Magnolia Network’s series bring something for everyone, and we’re thrilled to welcome them onboard to provide a playlist that will enrich our customers’ travel experiences to help them learn or transport them into a new adventure,” said Clarissa Sebastian, managing director of customer journey at AA, in a statement.
Upping its entertainment options, AA most recently made the American Black Film Festival channel available as part of its free inflight offering.