Plex continues growing its library of free, ad-supported content

Plex is continuing to build up its library of licensed content for a free, ad-supported streaming service it will make available to consumers later this year.

The company – which provides a unified platform for media libraries, OTA television, streaming video services and other media – has partnered with Legendary Television Distribution to add a selection of digital features and television programs to its AVOD service.

“Our partnership with Legendary enables us to expand our offering with both digital features and TV titles, and further diversifies our catalogue of AVOD content when we launch,” said Keith Valory, CEO of Plex, in a statement. “We are working to create a unified, beautiful app where all types of content are available in one place. We are partnering with many well-known studios to bring consumers the best possible entertainment experience, consistently across all screens, big and small.”

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Legendary is the third content licensing deal done by Plex. The service previously set agreements with Lionsgate and Warner Bros. Domestic Television Distribution.

Plex right now is primarily offering programmatic advertising. In 2020, the company expects to develop an internal ad sales team, but for now it partners with SpotX for programmatic sales within its news shows and web series.

Besides providing access for advertisers and agencies to new audiences, Plex is pledging to be more generous than other AVOD providers in sending user data back to content companies. Valory said that it won’t provide any data to content providers about what’s in Plex users’ personal media libraries but it will provide a lot of the anonymous, aggregated usage data that comes from opt-in third-party content viewing.

“We’ve got a lot of usage data that we’re more than willing to share with ad partners and content partners, as opposed to using that data as leverage in negotiations,” Valory said.