Roku has named Dan Jedda as finance chief of the streaming platform, replacing current CFO Steve Louden who last year disclosed plans to leave the company.
Louden, who has been with Roku since 2015, will exit the company in August. Jedda will report to Roku CEO and Founder Anthony Wood.
The new CFO is an Amazon veteran but most recently served as finance chief at online fashion company Stitch Fix since 2020 where he oversees global corporate finance, investor relations and other financial matters. Before that Jedda spent 15 years at Amazon, primarily as VP and CFO for Digital Video (including Amazon Studios), Digital Music and the Advertising and Corporate Development units.
“As our U.S. active accounts approach half of U.S. broadband households, we are thrilled to have Dan join our executive team,” said Wood. “As we recently shared, we are committed to a path that delivers positive adjusted EBITDA next year, and Roku will benefit from Dan’s relevant experience and proven leadership as we move through our next stage of growth.”
Prior to Amazon Jedda was controller for Toshiba America and also spent several years at Honeywell and ADC Telecommunications in different finance roles.
“I am excited to join one of the most interesting, innovative, and successful companies in the industry at a pivotal time,” said Jedda in a statement. “I look forward to working with Anthony and team to help continue driving growth, building Roku’s position as the #1 TV streaming platform in the U.S., Canada, and Mexico, and focusing on profitability.”
Roku’s new CFO is stepping in at a time when revenue from the streaming company’s platform and services products is significantly outpacing device sales, based on fourth quarter earnings, alongside a shift in focus from streaming dongles to TV sets featuring Roku’s OS built in. This year Roku is making a strong push in the TVOS, debuting the first Roku-branded smart TVs.