Tubi launches on LG smart TVs in the U.S. and Canada

Tubi, an ad-supported streaming service owned by Fox, is now available on LG smart TVs in the U.S., Canada, Mexico and Australia.

LG smart TV owners can now access Tubi on the Launcher Bar of the TV’s webOS platform, and the Tubi catalogue will soon be integrated into LG’s on-device search. Tubi also is accessible by saying “Tubi” into the LG Magic Remote.

With the addition of LG, Tubi said is now distributed on 29 different platforms—which it claims is more than any other ad-supported video on demand (AVOD) service. The service is also available on Android and iOS devices, Amazon Echo Show, Google Nest Hub, Amazon Fire TV, Roku, Apple TV, Chromecast, Google TV, Vizio TVs, Sony TVs, Samsung TVs, Hisense TVs, Comcast X1, Cox Contour, PlayStation 4 and 5, and Xbox One and Series X | S. Consumers also can watch Tubi content on the web.

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During Fox’s most recent earnings call, CEO Lachlan Murdoch said Tubi will more than double its revenues this year and that total viewing time was up 30% compared to the same quarter of 2020. Fox reported 900 million hours during the previous quarter.

When pressed for total active user numbers on Tubi, Murdoch said marketing for new users through digital acquisition tools can result in rapid user growth but called it a “losing strategy” if the users are not engaged on the platform.

“[Tubi CEO Farhad Massoudi] and the team are very scientific and very experienced in balancing the new users that they acquire versus the quality of those users and how engaged they are. And it is really why the total viewing time, which includes new viewers coming onto the platform, really remains the best metric. Because it includes all viewers as well as a measure of engagement,” he said.