U.S. Amazon Prime customers dine in with free Grubhub+ deal

Amazon Prime members now have food delivery perks to complement their viewing experience. Effective today, U.S.-based Prime members have access to a free, one-year membership for Grubhub+, a premium version of the online food delivery platform.

Grubhub features over 320,000 restaurants and is available in over 4,000 U.S. cities. The premium membership, normally $9.99 per month, offers benefits like free delivery at eligible restaurants – for orders over $12 – free food and order discounts.

Prime members can activate the free Grubhub+ membership on Amazon’s website, where they will be then prompted to sign into Grubhub or create an account. Existing Grubhub+ subscribers can also make use of this benefit, if they have a Prime account.

Just Eat Takeaway, Grubhub’s parent company, announced today Amazon now has a 2% stake in Grubhub, as part of the companies’ agreement.

This deal doesn’t mean Prime members outside the U.S. have been left out of the food delivery loop. Since last September, Prime customers in the U.K. and Ireland have had the option to get a free year of Deliveroo Plus’ lower tier service.

Alongside the Grubhub+ promotion, Amazon is giving Prime members additional perks ahead of its “The Lord of the Rings: The Rings of Power” premiere and the first Prime-hosted Thursday Night Football game.

Amazon revealed in May that the first game, between the Kansas City Chiefs and the Los Angeles Chargers, will take place on September 15. While “The Lord of the Rings: The Rings of Power” is set to hit Prime Video on September 2.

Starting today, members can watch an exclusive, 60-second trailer for the “Lord of the Rings” prequel. The teaser is available for up to 48 hours. As for Thursday Night Football, Amazon is kicking off Prime Day (July 12-13) a week early by offering members savings on products such as Amazon Fire smart TVs.

Jamil Ghani, VP of Amazon Prime, noted in a statement these exclusive offers “unlock a whole world of potential” with a Prime membership.

“Being the first to watch a sneak peek of one of the most highly anticipated shows of 2022 or ordering your favorite takeout while watching a football game on a TV you snagged for a great price—that’s the promise of Prime, and there’s never been a better time to take advantage of all the membership has to offer,” he stated.

With these unveiled advantages, Amazon may be trying to mitigate the recent Prime Membership price hike. In February, the annual membership cost rose from $119 to $139 for new Prime customers, and later took effect for existing subscribers. That marked Amazon Prime’s first price raise since 2018.

Whereas the Grubhub integration signals Amazon’s pivot back to restaurant delivery service. Amazon Restaurants, the company’s first foray into the business, shut down back in 2019. As TechCrunch then reported, Amazon was unable to establish itself in the restaurant delivery market due to competition from the likes of Uber Eats, DoorDash and others.